Featuring a new twist on the traditional baby registry and an illustrated book, the new campaign will drive financial support for Family Equality
PURCHASE, N.Y. (APRIL 29, 2021) — In honor of International Family Equality Day May 2nd, proud LGBTQ+ community ally, bubly sparkling water, has partnered with non-profit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. Since its inception, the bubly brand has leveraged its voice and platform in support of the LGBTQ+ community. Now, bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.
bubly intends to use its platform to amplify the voices of LGBTQ+ parents and parents-to-be and promote greater inclusivity, all while encouraging people everywhere to get involved. The campaign features the following elements:
- the path to parenthood: LGBTQ+ Edition – Illustrated by celebrated artist and community organizer Wednesday Holmes and created in partnership with and for Family Equality, the path to parenthood takes readers through a visual narrative of the journey many LGBTQ+ parents and parents-to-be navigate. Family Equality will offer the book, which retails for $25, for sale via FamilyEquality.org/bubly. It will also be available on BookBaby.com and Amazon.com, and for pre-order on BarnesandNoble.com and Walmart.com with shipping slated to begin in late June. Profits from book sales (after production costs) will go to Family Equality.
- bubly Baby Registry but for their LGBTQ+ Parents – a twist on the traditional baby registry that highlights the financial needs of LGBTQ+ parents and parents-to-be. Faux ‘registry items’ such as a baby rattle and sippy cup represent actual financial roadblocks LGBTQ+ parents often face. Supporters are invited to donate funds through the registry to help offset these costs with all proceeds going directly to Family Equality to help fund its ongoing efforts.
- #InTheProcess – bubly will also feature the real-life stories of LGBTQ+ parents across its social media channels, sharing the first-hand anecdotes and challenges they faced during their journeys to creating their own families, illuminating why LGBTQ+ parents need our support and understanding. To learn more, search #InTheProcess on Instagram, Facebook and Twitter.
bubly will also contribute a donation of $100,000 to Family Equality, and Family Equality will now be included among PepsiCo’s charity partners for the company’s employee match program, a part of PepsiCo Gives Back.
“bubly always has always been a firm supporter of the LGBTQ+ community, as we believe all individuals, no matter their background, sexual preference or circumstance, have the right to pursue their fullest life,” says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. “We are thrilled to join forces with Family Equality in our latest effort to inspire awareness and support for families of all flavors.”
“The path to parenthood can be challenging for anyone, but those in the LGBTQ+ community working to build a family of their own often face additional obstacles and financial burdens,” says Stacey Stevenson, CEO of Family Equality. “Family Equality is thrilled to partner with a like-minded ally such as bubly to help provide needed resources for LGBTQ+ parents, as we continue the fight toward family inclusivity.”
For more information, please visit FamilyEquality.org/bubly.
About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly, cranberrybubly, watermelonbubly, pineapplebubly, lemonbubly, applebubly, passionfruitbubly, blueberrypomegranatebubly, and whitepeachgingerbubly. bubly bounce is available in five refreshing combo flavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. no calories. no sweeteners. all smiles.™
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
About Family Equality
Family Equality advances legal and lived equality for LGBTQ+ families, and for those who wish to form them, through building community, changing hearts and minds, and driving policy change. Family Equality believes every LGBTQ+ person should have the right and opportunity to form and sustain a loving family, regardless of who they are or where they live. Learn more at familyequality.org.
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