a thousand entries as a finalist in the PRNews 2007 Public
Relations Awards. Renna Communications received Honorable Mention
recognition in the “Multi-Cultural Campaign” category for its work
on behalf of our organization during the 2006 White House Easter
Egg Roll.
The media campaign, called “Introducing LGBT-Headed Families to
America,” resulted in the largest media visibility event on behalf
of LGBT parents and their children in United States history.
“Being recognized as a finalist for this prestigious award during
only our second year as a firm is truly an accomplishment,” said
Leah McElrath Renna, Managing Partner at Renna Communications. “We
were up against campaigns funded by such corporate and public
relations giants as Procter & Gamble, Honda, Pacific Gas &
Electric and Fleishman Hillard. Our being nominated at all is a
triumph of David over Goliath. We are very proud of our work
putting raising the visibility of LGBT family issues and look
forward to continued successes on behalf of our clients in the
future.”
Through the “Introducing LGBT-Headed Families to America” campaign,
Renna Communications helped us leverage our participation in the
2006 White House Egg Roll into earned media coverage worth well
over
$1 million and achieve more than 16.5 million media impressions
through television alone.
“Given this Administration’s history of demonizing of LGBT people
and our families for political gain, we took particular pleasure in
being able to transform a White House photo opportunity and into
the largest media visibility event on behalf of LGBT-headed
families in history!” said Cathy Renna, Managing Partner. “We are
excited that the sophistication and impact of Renna Communications’
work has been publicly recognized by mainstream public relations
professionals.”
Congratulations Renna Communications and thank you for making such
a powerful impact in the fight for family equality!